TCM To Sponsor Disney’s ‘The Great Movie Ride’

12Disney’s The Great Movie Ride used to be the centerpiece of their Hollywood Studios theme park. Over the years, though, its popularity has waned in favor of newer, more ‘exciting’ rides like The Twilight Zone Tower of Terror and Toy Story Midway Mania. The ultimate low came in 2001 when Disney execs erected a giant Sorcerer’s Hat in front of the ride to sell low-price souvenirs.

Disney and Turner Classic Movies plan to change all that via a new deal wherein TCM will add their name (and a large cash infusion) to the ride. Not only that, but that damned Sorcerer’s Hat is coming down, too!

So how does this tie into animation?

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